Dr. Salah S. Hassan is an extremely accomplished Arab academic, professor, and nonprofit advocate. He has worked at George Washington University (GWU) for over 3 decades, where he is currently a Marketing & Strategic Brand Management professor, in addition to being the faculty director of GWU’s MBA certificate Brand Management program. Dr. Hassan holds a PhD from Ohio State University.

Previously at GWU, Dr. Hassan directed an initiative called Client-Based Learning and Research (CBLR) that focused on the brand management challenges facing leading organizations. CBLR has been consulted by organizations such as the Smithsonian, Marriott, and ExxonMobil. Dr. Hassan also served for six years as the department chair of GWU’s marketing department. Also, he co-authored an Arab World edition of the widely acclaimed book Marketing Management, and has had almost 100 articles published in academic journals and periodicals. He has received several significant awards and honors for his work in marketing!

Dr. Hassan has an impressive track record in global industry as well. He has completed several international projects on Brand-Customer Experience Management and International CSR Best-Practice Analysis. He also completed numerous assignments and executive development programs for organizations such as Raytheon International, the World Bank, Smithsonian Institution, the US State Department, Winrock International, the Fulbright Commission, and the Science & Technology Cooperation.  

Dr. Hassan is extremely dedicated to nonprofit advocacy. Currently, he is serving as an expert for the Shafik Gabr Foundation, a foundation dedicated to helping the arts build dialogue between nations. He also serves on the boards of Dynargie and the Institute for Cultural Diplomacy. His previous experiences include serving on the board of advisors for End Poverty Now, a Canadian non-profit organization focused on alleviating poverty in developing countries, and as Chairman of the Sustainable Development Forum, a global think-tank organization that focuses on promoting a deeper understanding of global development issues. Dr. Hassan has dedicated his life to his academic career and nonprofit advocacy, and we are incredibly proud that he has agreed to serve on our Board of Directors!